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Stratégie, contenu, design, web : on accompagne les marques, institutions et porteurs de projets avec des stratégies utiles et des formats qui parlent.",[78],{"id":79,"date":80,"date_gmt":80,"guid":81,"modified":83,"modified_gmt":83,"slug":84,"status":85,"type":86,"link":87,"title":88,"content":90,"excerpt":93,"featured_media":95,"template":39,"categories":96,"tags":103,"class_list":104,"acf":116,"_links":119,"_embedded":150},581,"2026-04-14T15:25:18",{"rendered":82},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=581","2026-04-28T13:31:00","azimut","publish","projets","https://wp25.dev.ohmedias.pro/projets/azimut/",{"rendered":89},"Azimut",{"rendered":91,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Azimut est une entreprise du secteur de l’énergie qui développe une solution de batterie intelligente dédiée à l’optimisation énergétique. Dans un marché en pleine transition, l’entreprise ambitionne de rendre l’énergie plus lisible, plus maîtrisée et plus accessible, en positionnant sa batterie comme un véritable outil stratégique pour ses clients.\u003C/p>\n\n\n\n\u003Cp>C’est dans cette volonté de structuration et de montée en puissance que notre collaboration a démarré.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp>Azimut faisait face à un problème de lisibilité. Chaque solution avait son propre nom, sa propre communication et sa propre identité. Pour leurs prospects comme pour leurs partenaires, le message était dilué : Que propose réellement Azimut ? Les offres fonctionnent-elles de pair ou sont-elles indépendantes ? Quelle est leur valeur ajoutée ?\u003C/p>\n\n\n\n\u003Cp>Ils avaient besoin d’un cadre stratégique fort pour retrouver cohérence et impact.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp>Nous avons proposé un repositionnement clair : ne plus communiquer sur trois solutions distinctes mais sur une seule solution centrale, la batterie Azimut structurée en trois entités complémentaires. L’idée était d’avoir une identité claire avec une marque unique et un discours unifié.\u003C/p>\n\n\n\n\u003Cp>À partir de cette nouvelle architecture, nous avons entièrement refaçonné leur image : nouveau site internet, nouvelle cohérence visuelle, ligne éditoriale structurée, plan de communication évolutif, déploiement progressif de contenus adaptés à chaque cible.\u003C/p>\n\n\n\n\u003Cp>Ce repositionnement a transformé leur manière de communiquer et la manière dont ils sont perçus.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h2>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-1", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Toutes les productions audiovisuelles réalisées pour Azimut ont été pensées autour d’un axe pédagogique et expert. Vidéos, motion design, rendus 3D, podcasts et carrousels sur les réseaux sociaux doivent permettre de vulgariser concrètement le fonctionnement de la batterie, le tout dans un rendu visuel classe.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Publicités en tv\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\n\n\n\u003Cli>Rendus 3D\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captations live\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Podcazimut : Episode #3 - Horizon du marché de l'énergie en 2026\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/7Lxn8-JrrH0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Digital\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le déploiement digital a servi à accompagner la montée en puissance de la nouvelle identité. Plan de com évolutif, piliers de contenu progressifs, webinaires et community management ont permis d’installer progressivement un discours unifié, tout en renforçant la visibilité et l’expertise d’Azimut.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Marketing digital\u003C/li>\n\n\n\n\u003Cli>Vidéos et motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captation live\u003C/li>\n\n\n\n\u003Cli>Webinaires\u003C/li>\n\n\n\n\u003Cli>Community Management\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le travail graphique a consisté à renforcer l’effet waouw de la marque et harmoniser l’ensemble des supports autour de la nouvelle identité visuelle. Supports print, visuels réseaux et motion design ont contribué à matérialiser la reconnaissabilité de la marque Azimut.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Brochures partenaires\u003C/li>\n\n\n\n\u003Cli>Rolls-up\u003C/li>\n\n\n\n\u003Cli>Fiches de présentation de produits\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>La réflexion stratégique a été la base de toute notre collaboration avec Azimut. Nous avons simplifié leur approche, transformé trois offres distinctes en une solution centrale forte et centré la communication autour de la batterie. Toute cette refonte visait à de rendre le discours plus clair et plus identifiable sur le marché.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting\u003C/li>\n\n\n\n\u003Cli>Branding et identité de marque\u003C/li>\n\n\n\n\u003Cli>Plan de communication\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-5", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Après sa refonte complète, le site internet est devenu la nouvelle pierre d’achoppement de l’identité d’Azimut. Il est devenu le référent de la cohérence visuelle, un support actif de la communication et un point névralgique de la conversion du business. C’est désormais un outil stratégique important de la stratégie marketing. \u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Site internet\u003C/li>\n\n\n\n\u003Cli>Formulaire de conversion\u003C/li>\n\n\n\n\u003Cli>Bannière dynamique\u003C/li>\n\n\n\n\u003Cli>Articles de blog\u003C/li>\n\n\n\n\u003Cli>Newsletter\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1024x819.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1024x819.png 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-300x240.png 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-768x614.png 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1536x1228.png 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-2048x1637.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group bg-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Azimut aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Depuis nos premiers contacts il y a bientôt deux ans, Azimut a bien évolué. La simplification de la marque a permis à l’entreprise de trouver son public qui ne cesse de grandir. Azimut produit aujourd’hui plus de 100 unités par mois, a atteint ses objectifs et prépare son développement à l’international.\u003C/p>\n\n\n\n\u003Cp>Nous accompagnons actuellement toujours Azimut dans le développement continu de leur communication et marketing. Ce qui était au départ une mission de clarification s’est transformé en un véritable partenariat stratégique long terme.\u003C/p>\n\n\n\n\u003Cp>Ensemble, nous faisons évoluer les formats, les messages et les supports pour accompagner leurs nouveaux défis.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Votre capacité d’écoute, votre réactivité et votre suivi au quotidien apportent une vraie tranquillité. Travailler avec vous, c’est fluide, fiable et enrichissant. Créatifs, humains, réactifs. C’est pour ça qu’on continue”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n\u003C/div>\n",false,{"rendered":94,"protected":92},"\u003Cp>Clarifier une marque pour lui donner une vraie 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":817,"class_list":818,"acf":820,"_links":822,"_embedded":845},574,"2026-02-18T15:15:47",{"rendered":805},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=574","2026-04-29T08:49:53","pharma-sante","https://wp25.dev.ohmedias.pro/projets/pharma-sante/",{"rendered":810},"Pharma Santé",{"rendered":812,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Acteur historique du secteur, Pharma Santé est un réseau de pharmacies engagé dans une approche de soins accessible et de proximité. Membre du réseau Solidaris, elle porte une vision fondée sur la solidarité, la qualité des soins et la relation humaine avec les patients face à la montée des para-phamarcies.\u003C/p>\n\n\n\n\u003Cp>C’est dans cette volonté de réaffirmation identitaire que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Pharma Santé avait un besoin concret : renforcer son identité visuelle pour se démarquer. Face à la montée des acteurs digitaux et à l’évolution des habitudes de consommation, l’entreprise souhaitait appuyer son historicité, son engagement et la dimension humaine de son métier.\u003C/p>\n\n\n\n\u003Cp>Il ne fallait pas juste moderniser un logo, il fallait redéfinir une image de marque cohérente et alignée avec leurs valeurs.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Nous avons choisi de revenir aux fondamentaux de l’identité Pharma Santé : le soin, la proximité et l’accessibilité. La pharmacie non plus comme un simple point de vente mais comme un véritable acteur de santé. En réaffirmant également la dimension solidaire liée à son appartenance au réseau Solidaris.\u003C/p>\n\n\n\n\u003Cp>Le logo a été repensé autour d’une croix de pharmacie stylisée intégrant le coeur de la solidarité, le tout dans un univers graphique moderne et épuré. L’ensemble de la charte graphique a été redéfinie pour incarner un sentiment chaleureux et accessible.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Audiovisuel\u003C/h4>\n\n\n\n\u003Cp>Plusieurs motion designs ont été conçus pour présenter le nouveau logo en l’intégrant dans la nouvelle charte graphique. Ils ont permis de rappeler l’histoire de Pharma Santé, d’expliquer la refonte, de valoriser les valeurs du réseau et de présenter les nouveaux supports visuels pour différents publics.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Motion designs\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Graphisme\u003C/h4>\n\n\n\n\u003Cp>Le travail graphique a constitué le cœur du projet. Le logo a été réalisé en partenariat avec les équipes de Pharma Santé pour coller au mieux aux attentes et à la réalité de terrain. La charte graphique a ensuite été déclinée pour conserver l’orientation chaleureuse et accueillante voulue et intégrer la dimension de solidarité.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logo\u003C/li>\n\n\n\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Packaging produit\u003C/li>\n\n\n\n\u003Cli>Présentation PowerPoint\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"697\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp\" alt=\"\" class=\"wp-image-697\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-200x300.webp 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-768x1152.webp 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-1024x1536.webp 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-1365x2048.webp 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-scaled.webp 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"698\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp\" alt=\"\" class=\"wp-image-698\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-300x200.webp 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-768x512.webp 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1536x1024.webp 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" data-id=\"576\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-300x210.png 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-768x537.png 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1536x1075.png 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-2048x1433.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Stratégie\u003C/h4>\n\n\n\n\u003Cp>La réflexion stratégique a été une étape cruciale pour la production d’un logo mêlant toutes les problématiques. L’audit et le travail de consulting ont permis de faire ressortir une identité cohérente et alignée qui permette également de se différencier sur le marché.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting stratégique\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Santé aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>La nouvelle identité visuelle a suscité une forte adhésion, tant en interne qu’en externe. Elle a permis de redéfinir clairement le positionnement de la marque et de renforcer son image dans un contexte concurrentiel exigeant.\u003C/p>\n\n\n\n\u003Cp>La charte est actuellement en cours de déploiement sur les packagings, les enseignes et les différents supports d’affichage du réseau.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Je tenais, au nom de toute l’équipe, à vous remercier sincèrement pour le superbe travail d’équipe que vous avez fourni en tenant compte de tous les impératifs, qui étaient nombreux. Bravo à tous!”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n",{"rendered":814,"protected":92},"\u003Cp>Réaffirmer une identité pour se démarquer durablement.\u003C/p>\n",1281,[100],[],[819,86,106,107,108,109,113],"post-574",{"client_logo":821,"project_banner_bg":39,"project_hide":39},1386,{"self":823,"collection":828,"about":830,"wp:featuredmedia":832,"wp:attachment":835,"wp:term":838,"curies":843},[824],{"href":825,"targetHints":826},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/projets/574",{"allow":827},[125],[829],{"href":128},[831],{"href":131},[833],{"embeddable":134,"href":834},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/media/1281",[836],{"href":837},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/media?parent=574",[839,841],{"taxonomy":141,"embeddable":134,"href":840},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/categories?post=574",{"taxonomy":144,"embeddable":134,"href":842},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/tags?post=574",[844],{"name":148,"href":149,"templated":134},{"wp:featuredmedia":846,"wp:term":907},[847],{"id":815,"date":848,"slug":849,"type":155,"link":850,"title":851,"author":159,"featured_media":42,"acf":853,"caption":854,"alt_text":39,"media_type":45,"mime_type":44,"media_details":855,"source_url":886,"_links":889},"2026-04-28T13:32:08","comptoir_pharma-sante-2","https://wp25.dev.ohmedias.pro/projets/pharma-sante/comptoir_pharma-sante-2/",{"rendered":852},"Comptoir_Pharma-Sante",[],{"rendered":39},{"width":163,"height":856,"file":857,"filesize":858,"sizes":859,"image_meta":887},1344,"2026/02/Comptoir_Pharma-Sante.webp",35960,{"medium":860,"large":865,"thumbnail":870,"medium_large":874,"1536x1536":879,"full":884},{"file":861,"width":54,"height":862,"filesize":863,"mime_type":44,"source_url":864},"Comptoir_Pharma-Sante-300x210.webp",210,5682,"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-300x210.webp",{"file":866,"width":175,"height":867,"filesize":868,"mime_type":44,"source_url":869},"Comptoir_Pharma-Sante-1024x717.webp",717,28012,"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.webp",{"file":871,"width":52,"height":52,"filesize":872,"mime_type":44,"source_url":873},"Comptoir_Pharma-Sante-150x150.webp",2958,"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-150x150.webp",{"file":875,"width":57,"height":876,"filesize":877,"mime_type":44,"source_url":878},"Comptoir_Pharma-Sante-768x538.webp",538,19484,"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-768x538.webp",{"file":880,"width":190,"height":881,"filesize":882,"mime_type":44,"source_url":883},"Comptoir_Pharma-Sante-1536x1075.webp",1075,48036,"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1536x1075.webp",{"file":885,"width":163,"height":856,"mime_type":44,"source_url":886},"Comptoir_Pharma-Sante.webp","https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante.webp",{"aperture":198,"credit":39,"camera":39,"caption":39,"created_timestamp":198,"copyright":39,"focal_length":198,"iso":198,"shutter_speed":198,"title":39,"orientation":198,"keywords":888},[],{"self":890,"collection":894,"about":896,"author":898,"replies":900,"wp:attached-to":903,"curies":905},[891],{"href":834,"targetHints":892},{"allow":893},[125],[895],{"href":207},[897],{"href":210},[899],{"embeddable":134,"href":213},[901],{"embeddable":134,"href":902},"https://wp25.dev.ohmedias.pro/wp-json/wp/v2/comments?post=1281",[904],{"embeddable":134,"post_type":86,"id":802,"href":825},[906],{"name":148,"href":149,"templated":134},[908,928],[909],{"id":100,"link":299,"name":16,"slug":15,"taxonomy":141,"acf":910,"_links":911},[],{"self":912,"collection":916,"about":918,"up":920,"wp:post_type":922,"curies":926},[913],{"href":304,"targetHints":914},{"allow":915},[125],[917],{"href":234},[919],{"href":237},[921],{"embeddable":134,"href":240},[923,924,925],{"href":315},{"href":317},{"href":319},[927],{"name":148,"href":149,"templated":134},[],{"id":930,"date":931,"date_gmt":931,"guid":932,"modified":934,"modified_gmt":934,"slug":935,"status":85,"type":86,"link":936,"title":937,"content":939,"excerpt":941,"featured_media":943,"template":39,"categories":944,"tags":945,"class_list":946,"acf":948,"_links":950,"_embedded":973},555,"2026-02-18T14:21:31",{"rendered":933},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=555","2026-04-28T13:43:53","reverse-metallurgy","https://wp25.dev.ohmedias.pro/projets/reverse-metallurgy/",{"rendered":938},"Reverse Metallurgy",{"rendered":940,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Reverse Metallurgy est une plateforme d’excellence en recyclage des déchets métallifères en Wallonie. Les membres fondateurs et associés incluent\u003Cstrong> Comet Traitements, Hydrométal, CRM Group, ULiège, CTP, Magotteaux, Cilyx, Marichal Ketin et Carmeuse\u003C/strong>. Elle s’appuie sur des partenariats industriels et scientifiques uniques ainsi que le développement et la maitrise de nouvelles technologies et filières. \u003C/p>\n\n\n\n\u003Cp>Sa mission est de créer de nouvelles activités économiques en matière de filières et technologies de recyclage et de consolider la compétitivité des industries utilisatrices de métaux. Sa volonté se traduit par une vision d’avenir vers une métallurgie du futur fondée sur l’économie circulaire et la valorisation des déchets métalliques. 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